CtGP Book Club
The AUTOMATIC CUSTOMER
Creating a Subscription Business in Any Industry
You struggle with unpredictable revenue resulting in cash flow issues; maybe it's the seasonality of your industry or perhaps your marketing efforts create up-and-down revenue cycles.
Imagine consistent predictable revenue without ever having to find a new customer.
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"The Automatic Customer," by best-selling author John Warrillow is a highly regarded book for entrepreneurs and business owners looking to shift from a transactional, "always hunting for the next sale" model to a more stable and valuable recurring revenue model. Our fourth quarter book club will be diving into this book setting business owners up for a great 2026 by adding a recurring revenue model to their business operations.
In our reading and our book club gatherings you will discover:
- Why Subscribers are Better than Customers
- The Power of Predictability
- The Nine Subscription Business Models
- How recurring revenue can Increase Company Valuation
- The key Metrics of Recurring Revenue
- and more...
Learn more about our upcoming book in this short video:
This is a FREE book club, you simply purchase the book and read along with us, we'll meet monthly (the second Tuesday of each month) beginning October 14, 2025; with our last gathering on January 13, 2026.
Want to learn more? Schedule a quick 15 minutes with your club host, facilitator, and fellow reader - Mark Mraz.
Ready to ENROLL? Click the button below:
REVIEWS
“It’s rare that a book is able to have such a universal, immediate, and profound impact on the strategy of almost every business okay, every business. Warrillow’s case for adding a recurring revenue stream to your business model is convincing and he shows you nine ways to do it, as well as how to navigate the potential pitfalls.”
— VERNE HARNISH, CEO of Gazelles
“By page 40, The Automatic Customer will have you fundamentally reexamining your entire business. This is a brilliantly made case for why subscription revenue should be a part of every company. Highly recommended!” — JAY BAER
